Who's in control of your programmatic?

East Bank embeds seasoned buying expertise directly into your team — so you own the strategy, control the costs, and capture the results your clients are paying for.

See what we Solve
The Problem

Remove the ceiling from your
Campaigns.

Problem 01

Funding someone else's priorities.

Managed service models optimize for volume, not performance. Decisions you don't control shape results your clients judge you on.

Problem 02

Access without expertise is expensive guesswork.

Self-serve platforms hand you the keys but not the map. Without 17 years of pattern recognition, you're paying for impressions and hoping for outcomes.

Problem 03

You can't account for costs you can't see.

Buried fees, inflated media costs, unclear platform charges. Good enough performance and murky margins shouldn't be the standard.

What We Do

The team you didn't have to hire.

Programmatic Media Buying

17 years across The Trade Desk, StackAdapt, and Amazon. Precision targeting across open web, CTV, audio, and DOOH — delivered with full transparency.

TRADE DESK · STACKADAPT · AMAZON

White-Label Expertise

Invisible to your clients, indispensable to your agency. Your relationships, your brand — our buying expertise making every decision behind the scenes.

INVISIBLE · INDISPENSABLE

Landing Pages & Microsites

Great media deserves a great destination. Conversion-focused pages that complete the user journey and protect your campaign ROI — so every impression counts.

CONVERSION · ROI

Full cost transparency from day one. No surprises. No inflated media costs.

Your clients never know we're there.

Radical Transparency

No black boxes. Ever.

Every campaign comes with a clear breakdown of actual delivered media costs and our fee — so you always know exactly what you're paying for and why.

"We show you the real cost of every impression — and we help you build a business around it."

How your investment breaks down

Media
Platform
EB Fee
Margin
  • Delivered media cost

    Actual CPM — visible, auditable, always what you think it is.

  • Platform & data fees

    DSP tech fees, data costs — shown at cost, not marked up.

  • East Bank Fee

    Fixed, clearly stated. No hidden margin on top.

  • Your agency margin

    Fixed, clearly stated. No hidden margin on top.

Everybody wins.

Nobody's guessing.

Retail Media

Your products are on the shelf.

East Bank Communications plans and executes retail media campaigns across the major retail networks — including Walmart Connect, Albertsons Media Collective, Kroger Precision Marketing, and Costco — helping CPG brands and their agencies reach high-intent shoppers with precision, at scale.

Experience
17 years. Zero learning curve.

While others were figuring out DSPs, we were buying. We've navigated every shift — from early ad exchanges to today's multi-platform ecosystem. You don't pay for us to get up to speed. We're already there.

17+ Years hands-on programmatic
3 Major DSPs — Trade Desk, StackAdapt, Amazon
4 Retail media networks, hands-on
0 Hidden fees. Not one. Ever.
2007 — Early Exchanges

Buying before agencies had heard the term.

RTB, early display networks — learned by doing with no playbook.

2012–2018 — DSP Era

Deep platform expertise as the ecosystem matured.

Fluent in Trade Desk before most agencies had onboarded.

2019–2022 — Privacy Shift

Navigated cookieless early, first-party strategies first.

Contextual, identity, retail data — tested every path.

Today — Full Ecosystem

CTV, audio, DOOH, retail — every channel, same precision.

Every platform. Every impression. Every dollar accountable.

Let's Talk

Built for agencies & brand teams who want more.

Independent Agencies

Take real control of your programmatic offering.

You've got the client relationships and the creative. What you're missing is the programmatic depth to compete with the holding companies — without hiring specialists you can't afford to retain.

We're the plug-in answer. Clear margin structure so you can build a profitable programmatic offering without awkward cost conversations.

Let's Talk
Brand Marketing Teams

Specialist support without the overhead

You need senior programmatic expertise but you can't justify a full-time specialist on the payroll. We work directly with brand-side teams — full transparency, accountable to you.

No agency layers. No managed service premium. No black boxes. Just experienced hands on your media.

Let's Talk
Ready When You Are

Take control of your programmatic.

No hard sell. Just a straightforward conversation about what you need.

Let's Talk